Samanta William

Hello, I’m Shaivy 👋

UX Designer based in London, with roots in graphic design and commerce. I bring together visual design, commercial understanding, and user empathy to design products that are clear, purposeful, and grounded in real user needs.

Designs for Impact ✦

Ai-powered design approach ✦

Designing Human Centred AI Interfaces

More Design Magic

10,000+

Iterations

1 Million+

Happy Users

100+

Cups of Coffee

Design Thinking

Interaction Design

User Research

Prototyping

Design System

Skills

My Stack

Micro Interactions

Testimonials

Kind words from collaborators

A few notes from founders and product leaders I’ve partnered with across research, ecommerce UX, and product redesigns.

Shaivy worked on some of Nutrabay’s most critical conversion surfaces, including PDP, PLP, and Search. She combines strong ecommerce UX expertise with a sharp eye for detail to create clear, user-friendly experiences.

Shreyans Jain

Founder · Nutrabay

Shaivy embraces feedback, pushes through creative challenges, and continuously refines her work. Her user-first mindset consistently translates real user frustrations into thoughtful product experiences.

Yassim Khalidi

Product Lead

Shaivy brings together strong UX research, product thinking, and stakeholder collaboration. She asks the right questions, uncovers meaningful insights, and designs solutions that create real value.

Aman Gupta

Co-founder & CTO · ChefKart

Shaivy led the redesign of the ChefKart Partner App with deep user empathy and rigorous testing. Her work helped increase user engagement from 20% to 75%, demonstrating the impact of her research-driven approach.

Prince Kumar

Senior Product Designer

Vibe coded works

My vibe coded works

Small, shipped-feeling experiments where product thinking meets fast prototyping — playful enough to explore, structured enough to learn from.

Prototype · AI helper

Prompt Pantry

A tiny workspace for turning messy product ideas into reusable research prompts, critique prompts, and launch notes.

/research-sprint: turn friction notes into themes

UX prompts

Research ops

Fast notes

Moodboard Radio

A playful generator that pairs visual directions with tiny sound-inspired prompts for brand exploration.

Tiny Habit Lab

A micro habit tracker concept with soft nudges, tiny wins, and intentionally low-pressure progress loops.

Recent achievements

Recent achievements

A few recent wins across ecommerce UX, research-led redesigns, and product experiences shaped with measurable impact.

Nutrabay · Ecommerce UX

Shaped critical conversion surfaces

Worked across PDP, PLP, Search, and homepage flows to make shopping journeys clearer, faster, and more confidence-building.

PDP

Search

ChefKart · Partner App

Helped lift engagement from 20% to 75%

Led a research-driven redesign with testing loops that turned real partner pain points into a more usable product experience.

20% → 75% engagement

UX research · Product thinking

Turned user friction into product clarity

Translated interviews, usability findings, and stakeholder inputs into sharper flows, clearer decisions, and practical design direction.

Behind the canvas

Outside of work, I’m someone who leads with curiosity and compassion.

I love animals and volunteer to help rescue strays, it keeps me grounded and reminds me of the value of care and patience. I enjoy hiking and watching animated shows, especially for their storytelling and creativity.

I’m naturally curious and love solving real-life problems, constantly channeling my creative energy into improving everyday experiences. At heart, I’m empathetic, observant, and driven by curiosity beyond just my work. ✨

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