Nutrabay Homepage and Navigation
Improving navigation and exploration
Role
UI & UX Design
Team Size
Expert Interview
Project Length
1 - 2 Months
Date
November 2024
Results
Boosted user satisfaction by 20% with an intuitive homepage and navigation, making it effortless to find health supplements.
Goal
Business Goals
Results and impact
Old Designs
Problem statements
Research Insights
Heatmap Evaluation
How might we
The solution
Simplified Navigation
Utilize visuals alongside words to enhance communication with our users.
Authenticity Callout
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Context Based Product listing
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Space to promote own brand products
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Special Categories space for more discovery
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.