Nutrabay Homepage and Navigation
Improving navigation and exploration
VoltBike
Ride Green, Save Money!
Client
Volt Industry
Services
Visual Design
UI & UX Design
Industries
Travel
Date
January 2023
Role
UI & UX Design
Team Size
Visual Design UI & UX Design
Project Length
1 - 2 Months
Date
November 2024
Results
Boosted user satisfaction by 20% with an intuitive homepage and navigation, making it effortless to find health supplements.
Goal
Business Goals
Results and impact
Old Designs
Problem statements
The product's core value, authenticity, isn't clear right away.
The product's core value, authenticity, isn't clear right away.
Users aren’t engaging with the offers section, despite surveys showing they visit the app for better deals
Users aren’t engaging with the offers section, despite surveys showing they visit the app for better deals
There is no easy way for user to look at all the product offerings.
There is no easy way for user to look at all the product offerings.
Does not cover value propisition of the products in a straightforward way.
Does not cover value propisition of the products in a straightforward way.
Doesn’t cover all user personas, as preferences differ. For instance, beginners may need both educational content and product suggestions.
Doesn’t cover all user personas, as preferences differ. For instance, beginners may need both educational content and product suggestions.
The page is same for both repeat users vs new users however the preference of both are different
The page is same for both repeat users vs new users however the preference of both are different
The information architecture hinders content discoverability.
The information architecture hinders content discoverability.
Does not encourage repurchases of products bought occasionally and does not follow UX principle of ‘Prioritize recognition over recall memory’
Does not encourage repurchases of products bought occasionally and does not follow UX principle of ‘Prioritize recognition over recall memory’
Users can't resume their previous journey, reducing engagement and lowering the likelihood of completing a purchase.
Users can't resume their previous journey, reducing engagement and lowering the likelihood of completing a purchase.
Personalized content is missing; all sections are generic and ignore users' unique health goals, needs, and contexts.
Personalized content is missing; all sections are generic and ignore users' unique health goals, needs, and contexts.
Research Insights
Heatmap Evaluation
How might we
The solution
Simplified Navigation
Utilize visuals alongside words to enhance communication with our users.
Authenticity Callout
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Context Based Product listing
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Space to promote own brand products
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.
Special Categories space for more discovery
Recognize and appreciate small achievements by incorporating kudos and thumb-ups for completing daily tasks.